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Brandt Dainow of Think Metrics

About Brandt Dainow

Passionate about web analytics.

Web analytics is essential for effective management of web sites.

Brandt started life as a journalist and then moved into sales. He moved into computers in his late 20ís as a self-taught programmer, and then as a technical manager at Microsoft. Eventually he became a strategic consultant in The City of London, helping banks adopt new IT solutions.

Brandt first saw the web in 1992 and the experience was electric. Over the years he has worked as a web designer, programmer, educator and as a developer of new web standards. In the late 1990's he had a minor role in the development of XML and assisted a number of organisations in the adoption of first-generation XML technology, including the International Atomic Energy Commission, Ford, Microsoft and Unisys.

During the dot-com boom Brandt worked as an investment analyst for venture capitalists evaluating business plans. It was during this time he became aware that none made adequate provision for assessing and improving performance. People had become very good at creating websites, but seemed to think that was the end of the process, rather than just the beginning. To Brandt the key to success lay in what you did once the site was running. This required measurement, analysis, and appropriate response. Since then my focus has been on web analysis. He has developed a number of principles which he believes are fundamental to online success.

Working Internationally

Brandt currently has clients in the USA, UK and Australia. He has worked with organisations in Australia, Austria, Germany, and the Netherlands. One of the great things about the internet is that people of like mind can find each other, no matter where they live, and work together for mutual benefit.

Brandt was a founder and active supporter of the International Web Analytics Association, and was actively involved with the development of standards, certifications, and education programs. He is associated with the University of British Colombia in Canada, having participated in the development of their Web Analytics course.

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