Web Analytics Consulting
- conversion rate improvement, persuasive architecture, development of internal analytics processes.
Brandt Dainow has been providing bespoke web analytics solutions for websites large and small since 2000. During this time he has developed a unique expertise in their use. He can use his understanding of web analytics to improve organisational performance online. Or he can help your organisation develop its own web analytics capabilities.
Conversion Rate Improvement
An improved conversion rate means increased income without increased expenditure. Brandt can use his knowledge of web analytics to understand how people interact with your site. He can then recommend changes to the site to improve its conversion rate. We have proven experience in this field (read our case study).
Contact us to discuss your requirements.
Internal Web Analytics Processes
In many organisations the problem is not the lack of web analytics software, but the organisational structures around them. Does the information flow from those gathering it to those who can action it? In a timely fashion? In a format they can use? Are decisions getting implemented? We understand that technology is useless if it isn't supported by appropriate business processes and structures. Brandt can help you develop your organisation's internal web analytics processes.
Obviously, every organisation's needs are unique, so contact us to discuss your requirements.
Web Analytics Development
If you're running your own dynamic web system, using tools like Microsoft Content Management Server, Macromedia Cold Fusion, or even CICS/Web, chances are your best web analytics solution will be to create your own web analytics system within the framework of your existing architecture. However (as we have discovered the hard way), database and processing structures for web analytics are not self-evident. We can provide your staff with the expertise they will need to create a successful web analytics system - one which meets your managerial requirements and which offers suitable performance. Avoid lengthy project delays - get the benefit of guidance from someone who's been there before.
We can check your website for legal compliance, and provide concrete technical solutions where it fails.